D800, D4, 5D Mark III or 1DX: Which one to get?

With the two major DSLR companies (Canon and Nikon) both announcing two new full frame (FX) cameras in the last few months, there has been a lot of buzz and excitement.  With the cameras slowly becoming available, many photographers find themselves debating which one to get.

In this article I’ll briefly discuss the evolution from the previous generation to the new generation (from both a technology and a marketing perspective) and explain why the choice between the new flagship model (Nikon D4/Canon 1DX) and the prosumer model (Nikon D800/Canon EOS 5D Mark III) might not appear to be an easy one to make. Finally I hope to help you a bit in making the right decision (hopefully it will turn out that it isn’t actually that hard to choose).

In order to understand why choosing between the flagship models and the second tier cameras in the FX line up, is more difficult than it was in the previous generation of cameras, let’s first briefly look at the last two generations of Nikon cameras. Continue reading